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Mainstream economics assumes economic agents act and make decisions to maximize their utility. This model of economic behavior, based on rational choice theory, has come under increasing attack in economics because it does not accurately reflect the way people behave and reason. The shift towards a more realistic account of economic agents has been mostly associated with the rise of behavioral economics, which views individuals through the len...

Upending traditional mainstream view, this book applies identity analysis to economics to show the limitations of Homo economicus. It distinguishes different forms of people's social identities and advances policies for combating social inequality. It also shows how economics is value-entangled and examines forces influencing change in economics"--

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Fruit results from planted seeds, when seeds grow, they bear fruit, Galations 5:22, 23 We were taught that the fruit that you have to reach for is the sweetest! The fruits of his labor are many: the world is blessed with Fairfield Industrial High School (F.I.H.S.) graduates eschewing their accomplishments through serving others! As one of our graduates, Lois Macon, eloquently proclaimed, "There was a place called Fairfield Industrial High Scho...

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This volume expands on the standard economic framework of 'global economy' by looking at the way in which economic life is framed by society and social relationships and investigates how social values influence and help determine economic values.

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